Shopee was soft-launched in June 2015 and officially launched November of the same year.
Available for free download on the App store and Google Play, it had over 20 million downloads in Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines and Taiwan.
The head of one of the biggest e-tailers has said that while the current market size of e-commerce in the Philippines is only 0.2-0.3 percent of non-food, non-travel retail sales, it is projected that it will leap to around four percent in five years’ time.
Non-food, non-travel retail, he said, is a billion industry which is estimated to reach 0 million by 2020 and e-commerce is going to be billion.
According to the Global Entrepreneurship Monitor, entrepreneurship is an emerging career path for Filipinos with 46 percent viewing it positively and 66 percent claiming that they have entrepreneurial skills. About 45 percent of those in the early stage entrepreneurship belong to the 18 to 34 age bracket.
Macy Castillo, head of commercial business for Shopee Philippines, believes that investing in e-commerce platforms can open opportunities for aspiring Filipino entrepreneurs by connecting them to the increasingly tech-savvy consumer.
The country’s e-commerce landscape can be classified into three – B2B, B2C, and C2C.In the Philippines, Shopee has partnered with LBC and Black Arrow for pick up and delivery of items nationwide.One very interesting and unique feature of Shopee is the live chat function with allows a prospective buyer to chat with the seller, ask questions about the product, and then make an offer or even haggle.The company describes its proposition in seven ways.first, one can buy and sell in less than 30 seconds anytime, anywhere by simply snapping a picture, describing the product, and then setting a price (sell in a dash); second, eliminating fraud and transaction risks with Shopee Guarantee which is the app’s secure payment method (Castillo explains that the seller does not receive the payment which Shopee holds in escrow until the buyer has received the item); third, seller assistant tool which helps sellers to organize order, manage customers, and measures store performance; fourth, a social marketplace which allows users to connect with other users and to discover the latest trends and deals through the app’s Follow and Like functions, Live Chat features, Hashtags and more; fifth, the ability of users to share their favorite products and shops on their social media platforms via simple tap; sixth, third-party logistics providers’ support to ensure swift and secure delivery of products; and lastly, a seller centre which is an extension of the seller assistant.